Writing headlines that are powerful, catch the reader's attention, draw the reader into your copy, and SELL is difficult.
It takes effort. Error and trial. Brainstorming. Research.
What exactly is the purpose of this product? What is the ONE OUTSTANDING advantage? In a small headline, how do you convey this benefit?
I can tell you're stressed just thinking about it. Or maybe that's just me projecting my feelings onto you, because I'm feeling the same way.
Writing headlines is difficult for one reason: the words you choose have a lot riding on them, especially when it comes to the headline for your sales copy.
The right headline can result in six-figure sales, or even seven-figure sales.
The wrong headline can cost you your job. Ziltch. Bumpkiss. Nada.
Remember this trick the next time you're stuck:
“Can’t ?”
Can’t Write Headlines?
Can’t Sleep?
Can’t Find a Job?
Can’t Get a Date?
Can’t Make Love?
That is your headline.
The subheadline comes next, and you can write it using this simple two-line formula:
“Discover the __ (solution, remedy, answer, method, etc.) for __ (benefit 1) and __ (benefit 2)!
“You will __ (Whatever you wrote after “Can’t”) every __ (time period) Guaranteed or it’s FREE!”
Example:
Can't Find a Date?
Discover this stud's secret to attracting and bedding the most beautiful women in one night!
You will date beautiful women every day, guaranteed, or your money back!
Here's another:
Can’t Convert?
Learn how to convert stone cold prospects into same-day sales and nonstop repeat buyers.
You will see an exponential increase in profits within 30 days, or it is FREE!
Apply this formula to your next sales promotion and observe the results. Better yet, compare it to your current control and see which one generates more sales.
It takes effort. Error and trial. Brainstorming. Research.
What exactly is the purpose of this product? What is the ONE OUTSTANDING advantage? In a small headline, how do you convey this benefit?
I can tell you're stressed just thinking about it. Or maybe that's just me projecting my feelings onto you, because I'm feeling the same way.
Writing headlines is difficult for one reason: the words you choose have a lot riding on them, especially when it comes to the headline for your sales copy.
The right headline can result in six-figure sales, or even seven-figure sales.
The wrong headline can cost you your job. Ziltch. Bumpkiss. Nada.
Remember this trick the next time you're stuck:
“Can’t ?”
Can’t Write Headlines?
Can’t Sleep?
Can’t Find a Job?
Can’t Get a Date?
Can’t Make Love?
That is your headline.
The subheadline comes next, and you can write it using this simple two-line formula:
“Discover the __ (solution, remedy, answer, method, etc.) for __ (benefit 1) and __ (benefit 2)!
“You will __ (Whatever you wrote after “Can’t”) every __ (time period) Guaranteed or it’s FREE!”
Example:
Can't Find a Date?
Discover this stud's secret to attracting and bedding the most beautiful women in one night!
You will date beautiful women every day, guaranteed, or your money back!
Here's another:
Can’t Convert?
Learn how to convert stone cold prospects into same-day sales and nonstop repeat buyers.
You will see an exponential increase in profits within 30 days, or it is FREE!
Apply this formula to your next sales promotion and observe the results. Better yet, compare it to your current control and see which one generates more sales.
