Posts for March 2022


How to Repurpose Content for Better SEO

How to Repurpose Content for Better SEO

Here's a quick tip for getting free Google traffic by simply tailoring content to specific niches.

Assume you've written an authoritative piece on how to start a profitable blog. You go through the entire process of finding a niche, creating posts, and earning money. You worked very hard on this article and are very proud of it.

You'll now tailor your article to different niches in order to leverage your work and get free traffic. "How to Start a Pet Blog," "How to Start a Home Health Care Blog," "How to Start a Travel Blog," "How ... read more


The Art of Making IT Happen

The "IT" is whatever you want to make a reality. For our purposes, we'll discuss how to "Make Your New Business" a reality, but you can apply this knowledge to create almost anything from scratch.

Without permission.

Without any bosses.

Without someone telling you no, no, NO you CANNOT do that.

Without the roadblocks you've encountered in the past.

And without that monkey voice in your head telling you that you're not good enough, that people will judge you, that you should just keep your head down and work for someone else.

We're going to put an end to that nonsense once and for all.

We're going ... read more

Marketing Tips

How To Write Killer Bullet Points?

Before we begin, I should clarify one point...


“…uhhh… It's one of those writing things with the big dot."


It's also one of several items or lines in a bulleted list.

It's also an excellent way to convey information because people frequently skim the bullet points before reading the rest of the copy.

Here are a few reasons I discovered on the internet NOT to use bullet points (and I am NOT making this up, I swear).

'They' say don't use bullet points because...

1. People will read the bullets first. 
2. Bullet points are boring. 
3. Bullet points are too ... read more

Marketing Tips

What Color Increases Sales?

Color is important when designing your logo or the look of your website because it influences people's first impressions of your company. According to Emerald Insight, color accounts for between 62 and 90 percent of the first impression. This means that the color of your logo or website could make or break a customer's decision to purchase.

Yes, color is that significant.

What color(s) should you use for your business?

That depends on the situation.

Nothing works better than red to draw attention and create excitement. Many companies, including Target, Coca-Cola, Time Magazine, Pinterest, Lego, Kellogg's, Kmart, Red Robin Gourmet Burgers, CNN, Netflix, Disney, ... read more

Marketing Tips

Newsjacking Your Way to Fans and Sales

Newsjacking is the act of using breaking news to drive traffic to your website.

Let's say there's a blackout at a Super Bowl event, and Oreo immediately tweeted an image of an Oreo cookie in the dark with the message, “You can still dunk in the dark.” Yes, do you recall when that happened? It was newsjacking, and one free tweet was worth more in sales and publicity than a Super Bowl commercial.

Maybe the news is that a software tycoon just sold his company for $10 billion. You can use that news to drive traffic to your software-based business website.

You can ... read more


How to Get the Most Out of Your Critics

Your dumb-bag boss fired you.

A troll on social media slammed you.

You got a bad review from a know-it-all knucklehead who couldn't even find her own butt with her hands, let alone do what you do.


You must now make a choice.

You have the option of curling up in a ball in your closet and never come out ...

... or you can channel your rage towards achieving greater heights of success.

A great young guitarist was kicked out of his band in 1983, just as they were about to sign their first record deal. They were set to begin recording their first album ... read more

Marketing Tips

How to Turn Your Blog Into a Sales Machine

Most business blogs stink. They're used for announcements and fluffy content that doesn't generate leads or sales.

And if that's all you want your blog to be, then skip this article.

But if you want a blog that generates more leads and sales with every post, keep reading.

Instead of blogging, think of your blog as a learning center. This learning center will house all of your website's key content. Visitors will be able to find solutions to their problems and information they seek.

You'll create content that appeals to your target demographic and encourages them to buy. In order to increase repeat sales, ... read more

Business Tips

10 Ways to Trash Trolls

Have you ever seen a comedian silence a heckler? It is a lovely sight. The drunken heckler has no idea what he's up against. This is a professional who has dealt with drunken audiences for hundreds of hours. You know that heckler will be destroyed the moment they open their mouths.

Milton Jones, a comic for most of his life, has only been heckled twice. The first time was when someone yelled “These are just words!”.

Umm… yeah.

The second was alarming. “What is this?” someone exclaimed mid-performance. He couldn't figure out what they meant in the silence that followed. The longer he ... read more


Book: The Cold Start Problem – How to Start and Scale Network Effects

You have a new product or service to launch. But you and your product are unknown. How do you get those early adopters? How do you turn those early adopters into more market share?

Andrew Chen's new book "The Cold Start Problem" aims to explain how to start, grow, and defend successful businesses.

It's hard to gain momentum when there are no existing users, just like starting a cold car engine.

And if you don't solve the cold start issue quickly, your new product may die.

“A network effect occurs when a product's value increases as more people use it,” Chen writes. Consider a ... read more

Marketing Tips

10 Free Social Media Tools to Grow Your Fan Base

Social media is used for 2 hours and 24 minutes per day by over half of the population. How many would you like as followers?

Agorapulse: Make your audience more responsive by centralizing all interactions.

Canva: Create content faster with tried-and-true templates. You can make creatives, infographics, and other things without being a graphic artist.

Facebook Ad Library: will show you your competitors' ads. Find out what works for your audience, what works for competitors, and what people like. Apply what you learn to both paid and free content.

Google Trends: Shows you what's hot, and posting content around hot topics increases social media ... read more

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