If you need a large sum of money, this could be the way to go. To make this work, you'll need a few assets, but most online and even many offline marketers already have what it takes.
You can only use this method occasionally, but here's the thing: you can make a lot of money teaching other marketers and business owners how to do it as well.
Assume you're speaking with Joe, the restaurant owner, and Joe mentions that he urgently requires a large sum of cash. You can set everything up for him, and he'll have the money in his hands in about a week. If you charge a 5 to 10% commission, you've just made $5000 to $10,000. Not too shabby.
Vinnie taught me this technique. He had just found the perfect house to buy, but he needed a large cash injection for the down payment. The clock was ticking: get the money or lose the house. This plan arose from his desperation, and it is so simple that it appears almost too easy.
Vinnie is an online marketer with a large number of repeat customers, followers, and subscribers.
Vinnie created an exclusive VIP club with a one-year membership limit of only 100 people. In this membership, he included access to all of his products, as well as the promise that any products he created in the next year would also be made available to his VIP members as part of the membership.
Then he added even more benefits, such as a personal monthly email consultation. Once a month, his VIP members could ask him anything privately via email. (He is aware that, statistically, 80-90 percent of these monthly vouchers will never be redeemed.) He also scheduled Q&A sessions twice a month, where anyone could join the call and ask any question they wanted. He added a private room where VIP members could meet, assist one another, network, and so on. He also included a couple of other special bonuses.
In a nutshell, he made the VIP extremely desirable. It was probably worth 10 or 20 times the $1000 admission fee.
And he did an outstanding job of selling it. He created a website outlining everything that members would receive. He created a quick 5-minute video that walked them through the membership process. And he made it abundantly clear that membership was strictly limited to 100 people and no more. In fact, he posted everyone's first name and city inside the members area to prove there were only 100 memberships sold, which I thought was clever because who believes these things are limited unless they have some sort of solid proof, right?
Then he spread the word to his mailing lists and on social media...
And he sold out in under 5 hours.
It took him three days from start to finish.
Of course, he will have to work hard over the next year to keep his promises to his members.
He did, however, have the $100,000 he desired for a down payment.
Actually, he told me he only needed another $40,000 for the down payment, so he ended up $60,000 ahead, but that's irrelevant.
What matters is that almost anyone can do it.
Keep in mind that the better your reputation, the easier it will be to sell memberships and the higher the price you can probably charge.
Consider doing this for the owner of a restaurant. He needs a large cash infusion to make a balloon payment on his mortgage, so you assist him in putting together a VIP club for customers.
On their birthdays, anniversaries, and holidays, VIP members receive free meals. Every couple of months, they are treated to private dinners featuring specialty dishes that are not available to the general public (great way to test which foods should be added to the menu.) They receive a slew of VIP perks worth up to $2,000, but they only pay $1,000.
Even better for the restaurant owner, when a VIP member comes in for their free perks, they bring other paying customers with them, resulting in more dinners, drinks, and desserts, and profits.
However, what if you don't have a list? What if you approach a businessperson with this idea who does not have a customer list? You may still be able to make it work.
The first option is to use social media to spread the word. This can work if you (or the business owner) have a large following.
The following option is to use affiliates. Yes, they will take a cut, but $50,000 in a week is still a nice payday.
Local publicity can work wonders if you're working with a local business. Join forces with a local charity and you should be able to get your company featured in the paper, on the local news, and on any local social media accounts like Facebook and Nextdoor.
Be inventive. The more appealing or valuable the VIP package is perceived to be, the easier it is to sell.
You could even give the first people who sign up for the membership a discount if they refer their friends. For example, they pay $1000 for their membership but receive $250 for each friend they refer. Bring four friends and they will receive a free membership. Bring in 8 friends and they've earned $1000 plus a free membership.
The $1,000 figure is, of course, arbitrary. You could charge $200, $500, $799, $3,000, or any other amount that works for you, your niche, and your customers and is commensurate with the value of the membership.
It is also up to you whether or not to cap memberships. It's possible that you sell these VIP memberships on an ongoing basis, or that you open up the VIP membership on a regular basis, as you see fit.
Then there are the renewals, which we haven't even begun to discuss. Maybe in a year you decide to keep the membership going, so you allow existing members to stay for half the price while allowing a whole new batch of new members to come in at full price. The possibilities are limitless.
Consider using this technique yourself and raising $50,000 or $100,000 in less than a week. Then you approach others in your niche, community, or wherever you want and offer to help them set up something similar in exchange for a commission.
And perhaps you will do this once a week for the next year. That's a lot of money for something that won't take you long to complete.
You can only use this method occasionally, but here's the thing: you can make a lot of money teaching other marketers and business owners how to do it as well.
Assume you're speaking with Joe, the restaurant owner, and Joe mentions that he urgently requires a large sum of cash. You can set everything up for him, and he'll have the money in his hands in about a week. If you charge a 5 to 10% commission, you've just made $5000 to $10,000. Not too shabby.
Vinnie taught me this technique. He had just found the perfect house to buy, but he needed a large cash injection for the down payment. The clock was ticking: get the money or lose the house. This plan arose from his desperation, and it is so simple that it appears almost too easy.
Vinnie is an online marketer with a large number of repeat customers, followers, and subscribers.
Vinnie created an exclusive VIP club with a one-year membership limit of only 100 people. In this membership, he included access to all of his products, as well as the promise that any products he created in the next year would also be made available to his VIP members as part of the membership.
Then he added even more benefits, such as a personal monthly email consultation. Once a month, his VIP members could ask him anything privately via email. (He is aware that, statistically, 80-90 percent of these monthly vouchers will never be redeemed.) He also scheduled Q&A sessions twice a month, where anyone could join the call and ask any question they wanted. He added a private room where VIP members could meet, assist one another, network, and so on. He also included a couple of other special bonuses.
In a nutshell, he made the VIP extremely desirable. It was probably worth 10 or 20 times the $1000 admission fee.
And he did an outstanding job of selling it. He created a website outlining everything that members would receive. He created a quick 5-minute video that walked them through the membership process. And he made it abundantly clear that membership was strictly limited to 100 people and no more. In fact, he posted everyone's first name and city inside the members area to prove there were only 100 memberships sold, which I thought was clever because who believes these things are limited unless they have some sort of solid proof, right?
Then he spread the word to his mailing lists and on social media...
And he sold out in under 5 hours.
It took him three days from start to finish.
Of course, he will have to work hard over the next year to keep his promises to his members.
He did, however, have the $100,000 he desired for a down payment.
Actually, he told me he only needed another $40,000 for the down payment, so he ended up $60,000 ahead, but that's irrelevant.
What matters is that almost anyone can do it.
Keep in mind that the better your reputation, the easier it will be to sell memberships and the higher the price you can probably charge.
Consider doing this for the owner of a restaurant. He needs a large cash infusion to make a balloon payment on his mortgage, so you assist him in putting together a VIP club for customers.
On their birthdays, anniversaries, and holidays, VIP members receive free meals. Every couple of months, they are treated to private dinners featuring specialty dishes that are not available to the general public (great way to test which foods should be added to the menu.) They receive a slew of VIP perks worth up to $2,000, but they only pay $1,000.
Even better for the restaurant owner, when a VIP member comes in for their free perks, they bring other paying customers with them, resulting in more dinners, drinks, and desserts, and profits.
However, what if you don't have a list? What if you approach a businessperson with this idea who does not have a customer list? You may still be able to make it work.
The first option is to use social media to spread the word. This can work if you (or the business owner) have a large following.
The following option is to use affiliates. Yes, they will take a cut, but $50,000 in a week is still a nice payday.
Local publicity can work wonders if you're working with a local business. Join forces with a local charity and you should be able to get your company featured in the paper, on the local news, and on any local social media accounts like Facebook and Nextdoor.
Be inventive. The more appealing or valuable the VIP package is perceived to be, the easier it is to sell.
You could even give the first people who sign up for the membership a discount if they refer their friends. For example, they pay $1000 for their membership but receive $250 for each friend they refer. Bring four friends and they will receive a free membership. Bring in 8 friends and they've earned $1000 plus a free membership.
The $1,000 figure is, of course, arbitrary. You could charge $200, $500, $799, $3,000, or any other amount that works for you, your niche, and your customers and is commensurate with the value of the membership.
It is also up to you whether or not to cap memberships. It's possible that you sell these VIP memberships on an ongoing basis, or that you open up the VIP membership on a regular basis, as you see fit.
Then there are the renewals, which we haven't even begun to discuss. Maybe in a year you decide to keep the membership going, so you allow existing members to stay for half the price while allowing a whole new batch of new members to come in at full price. The possibilities are limitless.
Consider using this technique yourself and raising $50,000 or $100,000 in less than a week. Then you approach others in your niche, community, or wherever you want and offer to help them set up something similar in exchange for a commission.
And perhaps you will do this once a week for the next year. That's a lot of money for something that won't take you long to complete.
