Robin Williams grafiti

Mr. Robin Williams

During the early years of his career, comedian Robin Williams struggled with money and made poor business decisions. In fact, he didn't want to deal with the business side of things. He didn't want to hear about contracts, didn't know how to publicize himself, and despite his growing celebrity, he took any job that came his way – even birthday parties.

Imagine having Robin Williams perform at your birthday party. Oh my goodness.

He was constantly borrowing from friends, and there were times when he wouldn't have eaten if someone hadn't invited him to dinner.

As his fame grew, he partied until the sun came up and experimented with a variety of recreational drugs; despite this, he is regarded as one of the greatest performers of all time.

How did he pull it off?

Two things:

First, while many people believe his performances were spontaneous, the majority of them were not. He worked on it. He toiled away at his craft like a madman. He created new bits, tested and tweaked them, and then tested them again. If it worked, he used it again and again. If it didn't work, he fixed it or threw it away.

Second, he surrounded himself with people who handled the business side of everything. All he had to do was become the world-class performer he was grooming himself to be.

What on earth has any of this to do with marketing?

I'm delighted you asked.

To make your business appear as effortless as Robin Williams spontaneously delivering the perfect line, you must work as hard as he did. Whatever your specialization is, you must perfect it until you are among the best in your field. Once you've done that, you can become a star in your niche, selling your products or services for exorbitant prices while basking in the love and adoration of your followers. But first, you must complete the necessary tasks.

Second, you don't have to be an expert in every aspect of your business. Instead, you simply need to hire people to take care of things for you. Robin had an entertainment lawyer, managers, publicists, and a slew of other people who did their jobs so that he could do his. If your specialty is creating information products but you're terrible at writing sales letters, recruiting affiliates, and managing social media, outsource those tasks to experts.

Concentrate on what you do well. Make yourself the best at it. And assemble a team to take care of the rest.

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About Kavi

I've been living the online solopreneur lifestyle for over 20 years. I began as a freelancer back in 2000 and have since created my own software company, hosting service, produced information products, and engaged in affiliate marketing.

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