Edward Dee moved his family from England to New Jersey, USA, in January 1949. He rented a space, installed two machines, and began producing Smarties®, a candy wafer roll.
If you've ever tried one of these, you'll know that each roll contains 15 disc-shaped candies in a variety of colors and flavors. When you put one in your mouth, you'll get a pleasant, mild taste of... something.
It's not always easy to figure out what the flavors are, and that's because there isn't always enough of it to truly make an impression.
So, what do you do while you're munching on these little candies?
If you're like the majority of people, you'll put a few more in your mouth and chew.
As a result, a candy roll that could have taken all day to consume if it had been more flavorful is usually devoured in minutes.
It's as if the first taste is just a tease, and if you want to truly experience the flavor, you have to commit to the product more fully.
What does this have to do with your marketing?
I'm glad you asked. 😉
If you sell memberships, give out a lot of small samples of what's inside the membership and then make them join to get the full effect.
If you sell ebooks, offer the table of contents and possibly the first chapter for free. Alternatively, provide them with a few tantalizing excerpts that end in cliffhangers (snicker snicker).
If you sell a service, give them the first consultation for free and give them plenty of reasons to return for more.
If you sell consumables, don't give the full benefit in a small amount when you can do it in a larger amount.
Herbal supplements, for example, reduce the strength of the capsules by half and increase the dosage to two capsules instead of one.
Face cream – Instead of using just a drop, dilute the product so that they need to use more to achieve the same effect.
The goal is to make them happy with a little while leaving them wanting more. MORE. Consider how you can make your customer want MORE of whatever it is you're selling.
It's sometimes as simple as reducing the flavor or withholding just enough to keep them coming back for more.
If you've ever tried one of these, you'll know that each roll contains 15 disc-shaped candies in a variety of colors and flavors. When you put one in your mouth, you'll get a pleasant, mild taste of... something.
It's not always easy to figure out what the flavors are, and that's because there isn't always enough of it to truly make an impression.
So, what do you do while you're munching on these little candies?
If you're like the majority of people, you'll put a few more in your mouth and chew.
As a result, a candy roll that could have taken all day to consume if it had been more flavorful is usually devoured in minutes.
It's as if the first taste is just a tease, and if you want to truly experience the flavor, you have to commit to the product more fully.
What does this have to do with your marketing?
I'm glad you asked. 😉
If you sell memberships, give out a lot of small samples of what's inside the membership and then make them join to get the full effect.
If you sell ebooks, offer the table of contents and possibly the first chapter for free. Alternatively, provide them with a few tantalizing excerpts that end in cliffhangers (snicker snicker).
If you sell a service, give them the first consultation for free and give them plenty of reasons to return for more.
If you sell consumables, don't give the full benefit in a small amount when you can do it in a larger amount.
Herbal supplements, for example, reduce the strength of the capsules by half and increase the dosage to two capsules instead of one.
Face cream – Instead of using just a drop, dilute the product so that they need to use more to achieve the same effect.
The goal is to make them happy with a little while leaving them wanting more. MORE. Consider how you can make your customer want MORE of whatever it is you're selling.
It's sometimes as simple as reducing the flavor or withholding just enough to keep them coming back for more.
