Designers Choose Colors for the Project

What Color Increases Sales?

Color is important when designing your logo or the look of your website because it influences people's first impressions of your company. According to Emerald Insight, color accounts for between 62 and 90 percent of the first impression. This means that the color of your logo or website could make or break a customer's decision to purchase.

Yes, color is that significant.

What color(s) should you use for your business?

That depends on the situation.

Nothing works better than red to draw attention and create excitement. Many companies, including Target, Coca-Cola, Time Magazine, Pinterest, Lego, Kellogg's, Kmart, Red Robin Gourmet Burgers, CNN, Netflix, Disney, Levi's, Coors, McDonalds, and others, use red in their logos.

Red creates a sense of urgency and can even cause you to breathe more quickly. Consider the red tags used in clearance sales, a stop sign, or red valentines. All of these have been shown to increase heart rate and respiration.

Red is the most visible color, according to neuroscientists. Red is the most noticeable color in any setting, out of all the colors in the world. Consider a city street that is teeming with people. Who do you take notice of? Of course, the lady in the red dress. Consider a rural setting with lush green fields and trees. What stands out to you? Red flowers, a red barn, or a red stop sign.

A red logo suggests that your company is strong and energetic. It also encourages action and impulsive behavior, such as buying.

Remember that the color red has both positive and negative connotations. Red can easily convey anger and aggression, as well as love on Valentine's Day and low prices on closeout price tags.

Have you ever noticed how many fast food restaurants use the color red? This is due to the fact that red stimulates appetite and hunger. The color red is making you want to eat without you even realizing it.

Fast food restaurants use red and yellow to create a cheerful atmosphere. Marketing professionals refer to it as the "Ketchup and Mustard Theory" of fast food marketing, and it appears to work.

Many company logos use yellow as well. Consider Cheerios, CAT, Best Buy, Denny's, Hertz, Nikon, Sun Chips, and Post-it Notes as examples. Yellow represents joy, optimism, and caution. What comes to mind when you think of a yellow smiley face? Most likely cheerful and warm.

Brands that use the color green want to convey that they are environmentally friendly, natural, and healthy. Companies such as Whole Foods, John Deere, Starbucks, Animal Planet, Tropicana, and Morning Star Farms use green to convey a sense of relaxation and nature.

Do you want to lose weight? Use blue plates. Blue is almost never seen on food labels because it is known to suppress appetite. The color blue represents trust. In a number of studies, salespeople were dressed in either blue or brown. Those dressed in blue always outsold those dressed in brown. Blue is also the color of productivity, so painting your office blue might not be a bad idea.

American Express, Dell Computers, General Electric, Lowes, Twitter, Ford, and Oral-B are among the companies that use blue logos.Think of the sky and ocean, of serenity, stability, and peace. Blue is the most popular favorite color among both men and women, making it a color that is universally liked.

Blue conveys professionalism, security, and trustworthiness to your brand.

Pink is used to target women because it is closely associated with femininity. Pink is associated with "sweetness" and "fun," and it is used by brands such as Victoria's Secret, Barbie, Baskin-Robbins, and Dunkin' Donuts.

Use colors like black and purple or a deep burgundy with gold to convey a more serious, elegant, and luxurious message. These color combinations are associated with exclusivity and work well when targeting more affluent customers.

Purple, in particular, is the traditional color of nobility, conveying luxury, wisdom, wealth, and success. It also represents magic, mystery, fantasy, and imagination. Purple is your color if you want to attract people who want to be wealthy or wise, or perhaps those who enjoy magic or mystery.

Purple is used in the logos of companies such as Hallmark,, Curves, FedEx, Cadbury, Wonka, and Syfy.

What about the color orange? Orange is used by Amazon, Crush, Fanta, Gulf Oil, Harley-Davidson Motorcycles, Firefox, Nickelodeon, and Payless Shoes because it is associated with playfulness and enthusiasm. Orange stimulates brain activity and is associated with friendliness.

If you want your brand to be perceived as lighthearted and not overly serious while remaining confident, orange could be the color for you. Combine it with blue to soften aggression and instill trust.

Last but not least, there's just plain black. Black logos are used by ABC, BBC, The New York Times, BlackBerry, Prada, Tiffany and Company, Channel, and Gucci to convey seriousness, sophistication, and exclusivity.

Despite its appearance, black is frequently used for luxury products because it evokes a sense of elegance and glamor. Well-known brands, such as The New York Times, are drawn to it as a way to convey their firm, no-nonsense image.

What color(s) work best for your logo, products, and website? Begin by imagining your ideal customer and the message you want to convey to them. Do you want to come across as serious? Playful? Exclusive? And how do you want that person to feel when they see your logo or visit your website? Spend some time thinking about this, and you'll realize that something as simple as color is actually quite complicated. You may even feel compelled to include ALL colors in your logo and website, which, depending on your product, may be appropriate.

However, in most cases, you'll want to choose just one or two colors and incorporate them into everything you create: your logo and brand, headers, product covers, social media accounts, and so on.

Take your time with this. Make mock-ups of your top three choices. Customers should be polled. Choose wisely, and you'll never have to do this again, because your brand's colors will be associated with it for as long as it exists.

Consider the case of Coca-Cola. They've been using the same color for well over a century, and their appearance is as strong as ever because they made the right choice in the first place.

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About Kavi

I've been living the online solopreneur lifestyle for over 20 years. I began as a freelancer back in 2000 and have since created my own software company, hosting service, produced information products, and engaged in affiliate marketing.

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